ERA Resources

ERA Technology Advantage

ERA.com — This consumer site offers Internet exposure for marketing homes. In 2006, 82 percent of home seekers searched on the Internet before buying. Through ERA.com, ERA® listings provide potential buyers with details and photos of the home.

Site for Life — We realize that buying and selling is just a portion of the home ownership experience. A Site for Life is designed to assist you not only during the buying and selling process, but also after – throughout the rest of the time that you spend making your house a home. Save search criteria and set up email and/or text message alerts to alert you when listings are available that meet your search criteria, create a grocery shopping list, document home measurements, and more!

TeamERA.com — A constantly evolving Internet-based information center for brokers and sales associates that helps ERA® affiliates become more knowledgeable about the real estate industry and ERA® products and services.

MyTeamERA.com — MyTeamERA.com is a tool on the TeamERA.com Web site that automatically tailors its contents to each and every Web site user providing brokers and sales associates with a direct link to ERA® products and services.

MyTeamERA.com provides one-stop access to the ERA® tools and information that can help brokers and sales associates work smarter, faster and easier. At the core of MyTeamERA.com are the ERA® technology program accounts.

ERA® affiliates can also use resources such as:

espanol.ERA.com — espanol.ERA.com is now available as the Spanish-language sister site to ERA.com. espanol.ERA.com displays every word on the entire site in Spanish, including all dynamic listing elements, such as property descriptions, features and amenities and more.

ic.ERA.com — The ERA® System's portfolio of prestigious luxury homes currently listed by brokers of the ERA® Network. This site is also available fully translated to Spanish at Ic.espanol.era.com.

Visions of Luxury — ERA® Visions of Luxury gives high-end home buyers an enhanced experience while viewing listings in the ERA® International Collection on www.ic.era.com. Visions of Luxury is a compilation of some of the distinctive homes currently listed in the ERA® International Collection program. To be included in the Visions of Luxury online gallery, homes must be priced at $1,000,000 and above with a photograph and description and be listed by an ERA® International Collection member. Making the experience even more unforgettable, classical music plays as consumers browse through the online showcase.

Resort.ERA.com — This Web site will assist you in your search for a resort or second home. From this site, you can link to a database of properties categorized by state and region or you can search available properties by selecting from a wide range of criteria such as waterfront locations, ski resorts and golf club communities. This site is also available fully translated to Spanish at resort.espanol.era.com.

States.ERA.com — This program gives homebuyers more ways to find ERA® properties on the Web than there are states in the nation. Home pages for all 50 states multiply the possibilities for online customers looking by town or state to be guided to an ERA® site by search engines. The States.ERA.com sites are each addressed in two ways (i.e., "kansas.ERA.com" and "ks.ERA.com"), and focus on property searches for that state while being supported by the vast resources of ERA.com. Homes listed with ERA Real Estate on these sites form a united front to find the right buyer fast!

One-Click Away — "ERA® One-Click Away" is a new technology program designed to increase the exposure of listings on the Internet by feeding ERA® listings directly to online search engines. In doing so, ERA® One-Click Away increases the frequency with which ERA® listings appear in online searches and drives traffic to ERA.com.

This new technology will offer ERA® real estate professionals a competitive advantage by enabling customers who list with an ERA® brokerage to realize more page views of their property on the Internet.

ERA® One-Click Away modifies content code to allow Web search engines, such as AltaVista or Google™, to locate ERA® listings as quickly as they find Web sites. As a result, consumers who use search engines will locate ERA® listings with as little information as geographic location and the words, "real estate".

ERA.com Mobile — Now anyone can access ERA.com listings from wireless tools like a web-configured cell phone or handheld PDA system!

Listing Central — With Listing Central sales associates can take advantage of a simple, easy-to-use listing editing tool where they can enter in new property designations, additional features and amenities and increase the number of photos on listings. Updates will be converted to a top-of-the-line listing page with a fresh, new layout sure to give consumers the information they are looking for.

ERA Move Planner — The ERA® Move Planner program is designed to deliver customized email messages. These messages are sent during the timeframe between contract and closing. The Move Planner focuses on the moving process, while at the same time keeping sales associates in contact with their client.

The Moving Experience & ERA Interactive Brochure — Business-card-shaped CDs that incorporate today's high technology with the marketing of ERA® services.

Sales Associate and Office Super Profile Pages on ERA.com — Photos, personal or office profile, hobbies, specializations, awards/recognition, designations, and languages spoken, as well as links to the Sales Associate or office's email and Web site, can be posted on ERA.com.

Web-based Training Programs — ERA Real Estate provides sales associates, brokers and other system members with a wide range of training opportunities via the Internet and eCampus. This state-of-the-art training platform allows our affiliates to continue their education in the real estate industry using the power of the Web.

@ERA.com email — An email box and forwarding system than gives an easy-to-remember email address @ERA.com.

ERA Quick Flyers — The ERA® Quick Flyer enables ERA® sales professionals to create quality flyers with just a couple of clicks. These full-color flyers can be used to market your home and be printed or sent in electronic format.

ERA® Web Template — A pre-built customizable Web page for sales associates.

DirectAccess: Powered by ERA LeadRouter™ — Successful sales associates are busy and would love to respond to everyone the moment they call, but the business just doesn't work that way. And sometimes, like when a consumer makes a Web site inquiry, it can take a while before the sales associate even finds out about the lead. DirectAccess: Powered by ERA LeadRouter™ will make life easier, responses more timely, and improve lead conversion rate. DirectAccess: Powered by ERA LeadRouter™ is a Web-based tool that will help ERA® offices manage leads, agents and their marketing dollars. In addition DirectAccess: Powered by ERA® LeadRouter™ allows an office to set itself apart from their competition when they demonstrate DirectAccess: Powered by ERA® LeadRouter™ during a Marketing Presentation or while recruiting a potential sales associate.

My Neighborhood Page Library — Informational pages on your local towns and activities in your area can be attached to your ERA.com listings and profiles to provide even more useful information to potential buyers.

ERA SearchRouter^SM (IDX linking) — To give consumers the most listing inventory to view online, ERA Real Estate has introduced ERA SearchRouter^SM on ERA.com. Consumers can search for ERA.com listings and then seamlessly access local MLS listings on a company's Web site.

Audio Listing Descriptions — Now sales associates can "speak" to customers when they view listings on ERA.com. You can attach an audio description can be attached to each listing in English and/or Spanish language.

Photo Gallery — Since many homebuyers and sellers express that photos are extremely valuable when searching on a real estate Web site, the new ERA.com Photo Gallery offers a new perspective for online listing photos. ERA.com visitors can now enjoy an interactive slide show of the photos available for a particular listing.

Virtual Tours — On the Web, photos and virtual tours are key in attracting new customers. A virtual tour link can be added into the description of a listing through CREST EDG or via My Listing Editor.

Direct Marketing Resource Center — The ERA® Direct Marketing Resource Center is a truly unique program that combines two powerful components. It is not only a one-of-a-kind, comprehensive consumer database, that offers unsurpassed access to and management of valuable customer data. It also contains a diverse selection of ERA®-branded print and email direct marketing programs to help sales associates prospect and stay-in-touch with many different types of consumers.

Create-A-Room — Create-A-Room is a new feature of MyERA.com that lets you design one or more rooms, replacing the traditional pen-and-paper design method, all in vivid color and in three dimensions! Simply pick the architecture, furniture, and flooring right for you, and build your perfect room.

Floor Plan — With this program, a sales associate can develop custom floor plan files, complete with photos and room dimensions to attach to your listings on ERA.com.

ERA.com Mapping System — With the Mapping system on ERA.com, consumers are able to search for homes using an interactive map, create a tour map and more! This robust system allows consumers to map properties to gain a better understanding of where their new home is located, search-by-map functionality offers the ability to perform searches based on location, landmarks, schools, hospitals, etc, and more. Map options, when available, will provide multiple views of the property including bird's eye, aerial, and road level.

Neighborhood Information — ERA.com Neighborhood information provides you with the most accurate, timely and comprehensive information available in the industry. You can now access neighborhood information from any of your listings on ERA.com. Be the first able to view top line community information on the following topics: population, financial, expenditures, household make-up, weather, environmental conditions, etc.

My Marketing Manager: Powered by ERA® — My Marketing Manager: Powered by ERA® was designed by marketing professionals to help you build trust and awareness of the ERA brand in your local market. With minimal effort, you can use My Marketing Manager: Powered by ERA to help grow your business by creating and launching a fully coordinated marketing campaign that delivers a powerful, consistent message to potential customers via traditional and online media.

Quick Market Presentation — The ERA Quick Market Presentation allows sales associates to make the greatest impact on their clients, by customizing their listing presentation with specifics about their office's services as well as individual strengths. The Quick Market Presentation can be presented to the client in .pdf format, or online in an electronic flash format.

TXT ERA — Now your listings fit in the palm of your hand! TXT ERA capitalizes on the text messaging trend by delivering valuable property information directly to a cell phone via text message.