ERA Resources

Mature Market...ERA New Thresholds

ERA Real Estate continues to be committed to provide consumers over 50 years young with personalized and targeted service that only a "relationship brand" like ERA can provide. We understand many different types of people make up the "Mature Market" and their housing needs are not the same for a person who is 55 yrs. of age as they are for a person who is 65.

Your ERA real estate professional now has the benefit of a distinctive and targeted program for the 50+ customer called ERA New Thresholds. These and other marketing materials were developed to speak to you and the many interests and needs that are unique to your real estate needs.

At this point in your life, many exciting opportunities await you. You could be downsizing to a smaller home, or purchasing a vacation or second home. Perhaps, you're interested in an investment property, or maybe more specific types of real estate such as an active adult community or assisted living. Whatever your needs, ERA Real Estate is truly dedicated to providing you with the support, direction and unique attention that you have earned.

By participating in targeted educational courses and seminars, ERA real estate professionals have gone the extra distance to provide you with a level of attention and care that speaks only to you. Some ERA brokers and sales associates – in cooperation with the Senior Advantage Real Estate Council® (SAREC), an industry organization formed to focus on senior concerns – have obtained the Senior Real Estate Specialist (SRES®) designation. ERA real estate professionals who complete this training and get this certification are even more able to address the specific interests of the 50+ homebuyer and seller. They are that much more prepared and skilled to answer questions unique to you.

ERA understands that the 50+ customer's real estate transactions can be especially challenging. Whether you're selling a beloved, family home, purchasing a new home for the first time in decades, or just want to learn more about different types of accommodations such as active adult communities, assisted living, etc. ERA Real Estate is always there for you.

Quite often, 50+ consumers may have a commitment to purchase a house within a certain time frame, face a deadline for new home construction in an active adult community or just need to sell a current home in order to purchase your next one. ERA Real Estate has an exclusive program that puts a "time-limit" on all the concerns for selling a home by "guaranteeing" a sale. We do it through the ERA Sellers Security® Plan. The ERA Real Estate guarantee – "We will sell your house or ERA will buy it!®"* – helps to ensure an efficient transaction by entrusting it to an experienced ERA real estate sales professional.

There are a wide range of financing and mortgage programs tailored to meet the unique needs of the 50+ consumer. Whether you want to stay in your current home and refinance, or find the best plan to make monthly payments on a fixed income, ERA Real Estate will help you find the financing strategy that is in YOUR best interests. You can ask your ERA broker or sales associates about the low cost Home Equity Line of Credit that may provide real tax advantages, or Bridge or Interest-Only Loans. Your ERA Real Estate professional can also give you direction and input on various types of conventional or even reverse mortgages, many of which are tailor made to benefit the 50+ consumer. With more than 100 financial programs to fit your needs, ERA Mortgage professional consultants will give you personalized attention to ease the anxiety of finding the right home. They'll take you through the entire process step-by-step. If you are in the market for swiftness, simplicity and certainty, ERA Mortgage will allow you to one-stop shop.

ERA.com is viewed by more than 700 million potential homebuyers and sellers each month. It offers extensive search capabilities, access to new-neighborhood information and high visibility in the online world – just some of the many factors that give ERA customers an edge on fast results and satisfying service.

To learn more about the ERA New Thresholds program for the 50+ consumer, please contact your local ERA office for more information. We're always happy to share the many ways ERA Real Estate is "always there for you."